kim cham sae
CLEANLAB Collabolation
This was a collaboration with Cleanlab, marking the first partnership in the brand’s history. The collaboration included wet wipes, vinyl gloves for adults and children, masks, and zipper bags. The theme centered around the idea of a joyful family, and the products were designed as a convenient set for family use.
One meaningful aspect of this project was the opportunity to suggest ways Cleanlab could contribute to a healthier planet. They enthusiastically agreed to use soy-based ink for all packaging in this collaboration and committed to using 100% recycled paper for the packaging materials.
Additionally, I proposed that a portion of the products be donated to an organization that supports children, and Cleanlab gladly accepted. As a result, part of the collaboration products was donated to a children’s charity.
It was a limited edition available for purchase at major supermarkets nationwide, both online and offline, including Market Kurly.